Right Start Go
  • Automotive
  • Business
    • Manufacturing
    • Marketing
  • Finance
    • Loans
    • Insurance
    • Investment
    • Trading
  • Health
  • Home
  • News
    • Law
    • Learning
    • Property
    • Entertainment
    • Event
    • Travel
  • Shopping
  • Technology
    • Tech
    • Seo
No Result
View All Result
  • Automotive
  • Business
    • Manufacturing
    • Marketing
  • Finance
    • Loans
    • Insurance
    • Investment
    • Trading
  • Health
  • Home
  • News
    • Law
    • Learning
    • Property
    • Entertainment
    • Event
    • Travel
  • Shopping
  • Technology
    • Tech
    • Seo
No Result
View All Result
Right Start Go
No Result
View All Result
Home Technology

What impact has technology had on shopping habits over the years?

Acker Palma by Acker Palma
June 21, 2018
in Technology
0 0
0
What impact has technology had on shopping habits over the years?
0
SHARES
24
VIEWS
Share on FacebookShare on Twitter
0
SHARES
ShareTweet

Between the years 2015 and 2017, technology and the internet have drastically changed the shopping industry. This begs us to question, what exactly does the future hold where shopping is concerned? A statistic that highlights this is that there was an 85% increase in search for footwear reviews — showing that buyers want to learn more before they buy. Together with Frank Wright, a British footwear brand (that offers a high-quality range of chukka boots), we take a look at how shopping has changed over the years and what retailers are doing about it.

New opportunities for physical stores

Weekly bricks-and-motor shoppers are up from 40% in 2015 to 44% in 2018. Perhaps this is because people are beginning to use shopping as a social activity. But what opportunities does this bring to retailers? Retailers with physical stores have the chance to reduce their stock levels on-site and use the newfound space to create a more enjoyable, sensory experience for shoppers.

However, it is common knowledge that more people are picking up their phones to make their purchases nowadays. In fact, statistics show that mobile commerce more than doubled between 2013 and 2018, rising from 7% to 17%. It’s looking likely that mobile shopping sales will soon surpass PC-based buying, which is currently at 20%.

This suggests that less people are trying on outfits before they by them, as they are buying over their mobile as oppose to in a store. The delivery and returns process has been made so easy by many retailers in order to encourage customers to order their products first and then try them at home. Customers are getting used to the convenient delivery service too. In fact, 25% of customers said that they wouldn’t continue with their orders if one-day delivery wasn’t available.

How has this impacted pre-purchase habits?

Rising search terms between 2015 and 2017 included ‘kids light up shoes’ and ‘men’s Italian dress shoes’. This statistic has game from Google’s very own research and has revealed that we are becoming more specific with our search terms. Perhaps this is because we often know precisely what product we desire and are confident that our search will yield relevant results due to the vast amount of available information on the internet.

It has been reported that most people get their inspiration for purchases on social media. Perhaps this is because of the increasing rate of bloggers and celebrity endorsements which they collaborate upon. In fact, the search term ‘influencer marketing’ experienced a 325% increase in searches between 2016 and 2017 — demonstrating company and agency interest in the new technique.

By visiting a website and buying with a click of a button, this demonstrates just how consumers can now follow a simpler purchasing process. The customer can no interact with a retailer in an increased number of ways, such as live chat options, 24/7 phone lines and social media channels.

With this in mind, what does the future hold where shopping is concerned?

Highlighted above, it appears technology has most definitely changed the way we shop forever. With a quick service and a wider variety of products available, we’ve seen the demise of some high street stores as they struggle to keep up with the requirements of consumers of the digital age. So, what does the future look like for the shopping industry? Due to this, It’s possible that we could receive products even quicker than we are already. There is discussion from some online retailers of a 30-minute drone delivery — almost 40% of customers would consider this as a method too! We can also expect to see more engaging stores as companies try to encourage more store visits

It’s likely that influencer marketing will remain popular, and perhaps grow further with the widespread use of social media. But, due to the rapid speed of technological advancements, it’s hard to predict exactly what’s around the corner.

Sources

https://www.thinkwithgoogle.com/feature/mobile-search-behavior/#/

https://www.pwc.com/gx/en/industries/retail-consumer/consumer-insights-survey.html

https://www.socialmediatoday.com/social-business/rise-influencer-marketing-infographic

https://www.forbes.com/sites/forbescommunicationscouncil/2017/06/20/the-future-of-retail-how-well-be-shopping-in-10-years/#21188bbe58a6

Previous Post

4 Reasons why you should Upgrade to a Dedicated Server

Next Post

Health and Safety within the workplace

Acker Palma

Acker Palma

Next Post
Health and Safety within the workplace

Health and Safety within the workplace

  • Trending
  • Comments
  • Latest
Creating the Best and Reliable Sheep Shed Design 

Creating the Best and Reliable Sheep Shed Design 

February 12, 2018
Five Fine Features of Sliding Gates for Houses

Five Fine Features of Sliding Gates for Houses

August 29, 2018
Five ways to take your weed

Five ways to take your weed

May 17, 2019
Best Information on Kids Dance Class

Best Information on Kids Dance Class

February 12, 2018

Kickstart Your Idea With Private Label Manufacturing

0

Important Tips When Renting A Vehicle

0

What Personal Vehicle Leasing Is

0

The Intricacies Of Invoice Finance

0

Kickstart Your Idea With Private Label Manufacturing

March 23, 2023
Where to Take Your Kids for Fun When You Live in Baltimore

Where to Take Your Kids for Fun When You Live in Baltimore

March 21, 2023
How to Update Your Contact Details in Your Demat Account?

How to Update Your Contact Details in Your Demat Account?

March 11, 2023
A Beginner’s Guide to Making the Perfect Voice Over Reel

A Beginner’s Guide to Making the Perfect Voice Over Reel

February 21, 2023

Recent Posts

  • Kickstart Your Idea With Private Label Manufacturing March 23, 2023
  • Where to Take Your Kids for Fun When You Live in Baltimore March 21, 2023
  • How to Update Your Contact Details in Your Demat Account? March 11, 2023
  • A Beginner’s Guide to Making the Perfect Voice Over Reel February 21, 2023
  • All You Need to Know About Bakersfield CA: Highlights, Restaurants, Landmarks & More February 2, 2023
  • The Ultimate Guide to Understanding Lending Options for Your Small Business January 13, 2023

2023

  • – March (3)
    • Kickstart Your Idea With Private Label Manufacturing
    • Where to Take Your Kids for Fun When You Live in Baltimore
    • How to Update Your Contact Details in Your Demat Account?
  • + February (2)
  • + January (6)

2022

  • + December (3)
  • + November (8)
  • + October (3)
  • + September (1)
  • + August (3)
  • + July (3)
  • + June (1)
  • + May (7)
  • + April (3)
  • + March (2)
  • + February (5)
  • + January (6)

2021

  • + December (3)
  • + November (4)
  • + October (12)
  • + September (10)
  • + August (5)
  • + July (4)
  • + June (5)
  • + May (4)
  • + April (6)
  • + March (7)
  • + February (9)

2020

  • + December (1)
  • + April (1)
  • + March (2)
  • + February (1)
  • + January (1)

2019

  • + December (2)
  • + November (2)
  • + October (1)
  • + September (4)
  • + August (4)
  • + July (2)
  • + June (6)
  • + May (4)
  • + April (4)
  • + March (10)
  • + February (7)
  • + January (11)

2018

  • + December (15)
  • + November (26)
  • + October (20)
  • + September (16)
  • + August (29)
  • + July (31)
  • + June (24)
  • + May (19)
  • + April (13)
  • + March (16)
  • + February (24)
  • + January (37)

2017

  • + December (2)
  • + October (1)
  • + September (6)
  • + August (8)
  • + July (7)
  • + June (7)
  • + May (3)
  • + April (3)
  • + March (2)
  • + February (4)
  • + January (3)

2016

  • + December (5)
  • + November (3)
  • + October (1)
  • + September (8)
  • + August (2)
  • + July (5)
  • + June (4)
  • + May (6)
  • + April (1)
  • Write To Us

© 2020 Right Start Go- All Rights Reserved.

No Result
View All Result
  • Automotive
  • Business
    • Manufacturing
    • Marketing
  • Finance
    • Loans
    • Insurance
    • Investment
    • Trading
  • Health
  • Home
  • News
    • Law
    • Learning
    • Property
    • Entertainment
    • Event
    • Travel
  • Shopping
  • Technology
    • Tech
    • Seo

© 2020 Right Start Go- All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In