The question is especially directed at the area where the design firm is most interested and if your company’s needs and goals are at the forefront of those questions, then they are not the most important driving force for design firms.
The use of the company’s available software and website design languages is constantly improving and has been updated by the companies that develop them using the latest web technologies. You get a day to be updated in order for your website to be compatible with new technology which does not physically do any longer on your website.