The fashion industry is one of the most demanding and challenging industry. Consumers always crave innovation, beauty, as well as inspiration, and people working in the fashion industry have no option but to deliver on their consumer’s expectation, with flying colors.
Let us have a good look at the best social media practices from the streets to luxury fashion brands, as well as social media fashion influencers. Since most of these influencers deal with an audience that has glamorous and sophisticated habits and taste of judging harshly on a daily basis, you are going to benefit from taking advantage of their methods, no matter what industry you are working in.
You will learn how to find excellent and practical ideas for unique and compelling content, produce pieces that can result to thousands, if not millions, of likes, comments, subscribes, shares, or retweets, and get tips and tricks for growing your target audience.
From love to hate. You need to induce your customer’s full spectrum of emotions
The first tip would be to build content that induces the full spectrum of emotions, and maybe it can be viral and meme-worthy. Since social media sites like Facebook ranks emoticons like heart, wows, and other emoticons higher than the default likes. It makes sense to put extra attention into making viral and controversial contents. Let’s take for example this post from Louis Vuitton:
“A luxury fashion brand and company, Louis Vuitton are best known in the fashion world as a signature luggage piece, made from the finest materials available. The prices for a cabin-friendly bag and suitcase starts at least $3,000. Think Four Seasons hotels, porters and private jets. With that being said, the backpack is something unreasonable and weird. LV or Louis Vuitton bags and luggage owners are not supposed to carry their luggage themselves.”
This post from the company was a real find for humorous people all over the world. Here are some of the comments:
“Louis Vuitton put a target on their back. Yes, we are rich, and we are walking with thousands of dollars’ worth of bags and luggage. They were never seen again.”
Here’s another one:
” Sherpa trunks? Wasn’t the whole point of having Louis Vuitton trunks is having other people to carry your luggage and bags?”
Although the marketing world still doesn’t know for sure whether the post from Louis Vuitton is intentional sensational or not (we believe that the marketing guys of Louis Vuitton know their target market, but still they produced the monstrous luggage), there is something you can work with: controversy always works whether it is a good controversy or bad.
The post goes viral, far from their Facebook page, appearing in different social media platforms like Twitter, Instagram, and YouTube. For the company and their marketing teams, a piece of advice: you need to decide how far you are willing to go with the controversy, and whether you have enough people to answer all the social media backlash before you dive into this kind of marketing ploy.
To read more on Hashtag backlash and other social media marketing campaigns that failed miserably, visit this site.
Go for trending hashtags to get more engagement, new followers, and likes
Using a popular hashtag is a fun and easy way to ride on the buzz that is happening right now. Clothing retail outlet Forever21 have mastered this kind of marketing plot to perfection. Create unique contents for special occasions of the year from New Year to Christmas, from Oscars Awards Night to National Pizza Day.
A competent journalist is always looking for relevant contents, especially if there is an important event or holiday. You need to use this kind of marketing strategy to get noticed. You need to make sure that you will include standard hashtags in the mix to reach for your target market in the industry
Create BTS or behind-the-scene visuals to get your consumer’s trust
This kind of marketing technique is not exactly new, but the best platform to use this kind of content is social media. Here are some of the reasons why this kind of material is very well received:
It can build trust – when consumers see you are telling them everything and you are not hiding anything from them, it gives them a piece of mind and will give them a reason to work with you.
It is an endless source of brand-new and unique contents – There will be no company that has the same people, the same process and the same workplace as you have. So, take advantage of this opportunity to stand out.
People in general love ambient videos. The best example here is a video about lava-lamp, or how desserts are made and decorated.
Do you remember the TV series from Discovery Channel “How It’s Made”? Their video on how to make jelly beans has at least 2.4 million views on YouTube. A video by Christian Dior on how they made their haute couture collection gave them one of their highest amounts of engagement over the past year. It was six times higher than their average yearly involvement.
Another example: online sites like Modeling Grand Rapids agency website needs to create a buzz like posting content with their best models to stand out from their competition. You might think that conceptualizing and creating content is easy. In reality, it is one of the most challenging processes in marketing.
Co-marketing and collaboration
Collaborating or joining forces with another company is always a good idea. You can start with cross-promoting other company or brand’s contents or produce and create co-branded products. The benefit of this method includes the growth of your audience by exposing your brand to a whole new target market as well as stronger brand image. The good thing here is you can both benefit from this.
Your brand can ride with your partner’s fame and vice versa. You have to make sure that both your brands are on the same page and with the same goals. It is tough to work with a brand that has a different vision as your company is trying to project.