So you’ve done all the things you know a good entrepreneur should do. You’ve created a website, made a few Facebook ads, and taken your first steps towards building an email list. You’ve probably even started making a few sales. At this point, you might be wondering what you can do to take your business to the next level. Here are a few simple marketing tricks that can help you grow your business.
Focus on Purpose Driven Marketing
Purpose-driven marketing refers to marketing that’s focused on goals to make the world a better place. Examples of this could be protecting the environment or giving back to the local community. This is extremely powerful because people want to be a part of something that’s making a difference. It also helps you seem less like a faceless corporation and more like a valuable member of the community.
Make Use of Live Streaming
We all know how important video is in this day and age. With live streaming, you can increase a video’s reach many times over. Sites like Facebook and YouTube tend to give priority to live streaming. This makes it a very efficient way to reach a lot of people in a very short amount of time. It’s also a good way to pull back the curtain and let your audience interact with you on a more personal level.
Hold More Contests
Of course, it’s no secret that people love games. As such, holding contests and sweepstakes are an excellent way to get your audience to engage with your brand. In many ways, it also allows them to do your marketing for you. People like to share games with their friends, which makes this a good opportunity to grow your audience as well. Most importantly, it’s an opportunity for your customers to have fun and bond with you directly.
Use Remarketing to Your Advantage
With Google’s AdWords remarketing, you have the opportunity to re-engage with customers who’ve previously expressed interest in your brand. Perhaps a customer was checking out one of your products but didn’t make the purchase because they didn’t have the time or the money at that moment. Remarketing allows you to show them ads for that product once again. This is a very powerful technique because the customer has already shown interest once before. If you’d like to know more about how remarketing can grow your business, be sure to visit Broadplace.com.
Build a Relationship
This is the most important step you can take in growing your business. In fact, it’s the main point for most of the other items on this list. Above all, you want your audience to know you and trust you. You don’t want them to think you’re just another business trying to take their money. To do this effectively, you really have to understand your niche. You have to communicate that you care about your audience and the issues that are important to them.
These are a few things you can do to help your business reach the next plateau. The next step is to decide which of these steps you’ll take to today. Do you want to plan a contest for your customers, or do you want to release a live-streamed video? Begin taking action now, and you’ll start seeing results in no time.