If you’re simply not receiving the website traffic that you’re hoping for, chances are your outreach strategy could be the culprit.
Without a solid SEO strategy, you could be losing out on a lot of potential website traffic every single month. This means that the patients who are searching for your services and procedures are probably contacting your competitors.
SEO is just as important for plastic surgery websites as it is for any other type of site that relies on search traffic to drive enquiries.
5 Top SEO Tips for Plastic Surgeons
Below are a few tips that should help you increase your traffic numbers.
Focus on high-quality content
Every SEO strategy should include highly-quality, engaging content. Fortunately, plastic surgeons have a plethora of topics available to them that they can turn into interesting content for their target audience. If you haven’t already, create a blog for your plastic surgery practice so that potential patients always have a reason to visit your site. Content is also a great way to position yourself as an expert in your chosen niche. All content should, of course, also be optimised using relevant keywords.
Mobile is more important than ever
The vast majority of consumers do most of their browsing from a mobile device.
Providing patients with the best possible online experience will go a long way in helping your site rank better in Google and in increasing your conversions, which is why it’s important to make your website mobile-friendly in every way.
Use social media to your advantage
Once you start producing more content, you will need to find ways to promote it to make potential patients aware of it. By using social media to promote your content on a regular basis, you will begin driving more traffic to your site, which will in turn help boost your SEO rankings.
Keep it local
Australian experts in marketing for plastic surgeons, Azuri Group, highly recommend focusing on local SEO for the best return on investment. The patients who will end up booking a consultation with you are going to reside in your area, which is why local SEO is more worthwhile than taking a broader approach.
Make it easy to get in touch
Once you get people to your site, you need to make it easy for them to get in touch with you.
This means including a strong call to action at the end of your blog posts and making your telephone number clickable so that they can call you right away. If possible, incorporate a chat feature into your site to make it easy for patients to ask questions.
When done correctly, SEO can bring you some of the best returns as a plastic surgery practice, helping you maintain a strong online presence. If you don’t have the time to implement these types of SEO tips, get a professional agency that is experienced with SEO for plastic surgeons to assist you for the best possible results.